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Join Life Happens for Life Insurance Awareness Month

Life Happens created and coordinates the Life Insurance Awareness Month (LIAM) campaign every September.

Life Happens wants to help Americans get the knowledge they need to take action with life insurance through this year’s theme:

With life insurance, I’ve got you.

Theme: With life insurance, I’ve got you.

The evergreen theme focuses on the message that getting life insurance is a simple and affordable way to say to your loved ones, “I’ve got you” … and mean it.

Get all the evergreen content Get the videos Get the graphics Get the emails Get the flyers

New Video PSA: Dream On

Leverage the power of storytelling and use the new Dream On video to connect emotionally with your audience.

Get the video View on YouTube

Real Life Stories

These true stories show why life insurance is necessary.

Get the stories

Full Suite of LIAM Content

Access all the evergreen LIAM content. Resources include videos, flyers, social-media graphics, email templates and more.

Get all the LIAM content