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Life Insurance Awareness Month | 2019 Resources

Life Happens created September’s Life Insurance Awareness Month in 2004 to help educate Americans about the importance of life insurance and as a rallying point for the industry. This year, we have the biggest and best offering ever of LIAM resources to support your outreach efforts.

New Spokesperson!
We are super excited to have actress, model and mom Brooke Shields as our spokesperson for Life Insurance Awareness Month. As a mom of two teen girls, she’s fiercely protective of them and their future. And her message rings true: “Protecting my family financially means everything to me. That’s why I have life insurance, and you should, too.” Plus, she lets everyone know that it’s something that most people can afford. You can use all the resources featuring Brooke until Dec. 31, 2019.

A new suite of LIAM resources and a new evergreen theme
Below you will find everything you need to create your LIAM marketing plan, from videos and flyers to social-media graphics and marketing tactics. Plus you can leverage the new evergreen theme that nicely parallels Brooke’s message: It’s Not for You, It’s for Them.

Take a look at the marketing tips video for inspiration and ideas.

View Marketing Tactics Video

LIAM Spokesperson Brooke Shields!

Use Brooke’s powerful message about the importance of life insurance via videos, flyer and social-media graphics.

Get the resources

Customize It!

These resources can be adapted to fit your compliance, branding and marketing needs—from colors, to wording or image change, to branding (exclusive of the Brooke Shields resources). Email us with inquiries or questions.

Customizing questions General questions

Theme: It’s Not for You, It’s for Them

The new theme is featured in flyers, representing a wide range of demographics, and new social-media graphics. They reinforce the message that we buy life insurance to protect our loved ones financially.

View all the resources View the graphics View the flyers

Social-Media

No marketing plan is complete without social-media outreach. These give you a wide range of ways to reach out in September and beyond!

Get the graphics Get the videos Get the Cover Images

Social-Media Calendar

One of our most popular resources, the LIAM Social-Media Calendar has a month and a half of pre-written LIAM posts. Use as-is or modify as needed to meet compliance, branding and social goals.

Get the calendar

Marketing Tactics and Customizable Articles

The marketing tactics document and shareable video give a quick overview of the LIAM resources. Be sure to share widely. The customizable articles make communicating your LIAM plans easy.

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Proud Supporter Badges

Show your support for LIAM and Life Happens by adding these badges to your website and communications.

Get the badges

LIAM Logos

Download the logo to use in all your LIAM communications. Available in full color, black, and white, and in the following formats: JPEG, PNG, and EPS.

Get the logos