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LIAM Starts Now

Life Happens created and coordinates the Life Insurance Awareness Month (LIAM) campaign every September. But, the reality check we’ve gotten with the pandemic means we need to talk to everyone about life insurance now. We’re committed to providing you with engaging life insurance content for the campaign through September.

This year’s theme is “Reality Check: The time for life insurance is now.”

Life changes quickly and priorities shift. Life insurance can help you protect your loved ones financially—now and for the future. Get it today.

And to help you get started, here are 5 quick tips.

Get Marketing Tips GuideWatch Marketing Guide Video

If you have any questions or would like help customizing resources, reach out to Erik Svensson at esvensson@lifehappens.org.

New Resources

Access all the new resources, including flyers, social-media graphics, email templates and more.

Get all the resources

Theme: Reality Check

The new theme is featured in social-media graphics, email templates and flyers. They reinforce the message of getting life insurance now using strong calls to action.

Get all the Reality Check resources Get the graphics Get the emails Get the flyers

Real Life Stories

These emotional and true stories show why life insurance is necessary.

Get the stories

Additional Theme

Choose the best theme that works for you. They are evergreen and can be used anytime.

It's not for you. It's for them. (English) It's not for you. It's for them. (Spanish)

Proud Supporter Badges

Show your support for LIAM and Life Happens by adding these badges to your website and communications.

Get the badges