Life Happens created September’s Life Insurance Awareness Month in 2004 to help educate Americans about the importance of life insurance and as a rallying point for the industry. This year, we have the biggest and best offering ever of LIAM resources to support your outreach efforts.
We are super excited to have actress, model and mom Brooke Shields as our spokesperson for Life Insurance Awareness Month. As a mom of two teen girls, she’s fiercely protective of them and their future. And her message rings true: “Protecting my family financially means everything to me. That’s why I have life insurance, and you should, too.” Plus, she lets everyone know that it’s something that most people can afford. You can use all the resources featuring Brooke until Dec. 31, 2019.
A new suite of LIAM resources and a new evergreen theme
Below you will find everything you need to create your LIAM marketing plan, from videos and flyers to social-media graphics and marketing tactics. Plus you can leverage the new evergreen theme that nicely parallels Brooke’s message: It’s Not for You, It’s for Them.
Take a look at the marketing tips video for inspiration and ideas.
LIAM Spokesperson Brooke Shields!
Use Brooke’s powerful message about the importance of life insurance via videos, flyer and social-media graphics.Get the resources
Life Insurance Awareness Month 2019 Webinar
Our team discusses all the amazing aspects of this year's LIAM campaign, including our new resources, spokesperson Brooke Shields and best practices.Watch the LIAM 2019 Webinar
One of our most popular resources, the LIAM Social-Media Calendar has a month and a half of pre-written LIAM posts. Use as-is or modify as needed to meet compliance, branding and social goals.Get the calendar
Marketing Tactics and Customizable Articles
The marketing tactics document and shareable video give a quick overview of the LIAM resources. Be sure to share widely. The customizable articles make communicating your LIAM plans easy.Get the resources
Proud Supporter Badges
Show your support for LIAM and Life Happens by adding these badges to your website and communications.Get the badges
Download the logo to use in all your LIAM communications. Available in full color, black, and white, and in the following formats: JPEG, PNG, and EPS.Get the logos