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Reaching Single Moms

Fewer women own life insurance than men, 49% vs 55% respectively. And that number is even starker for single moms: Just 2 of 5 single moms (40%) own life insurance, according to the 2023 Insurance Barometer Study, by Life Happens and LIMRA.

All of this adds up to a great opportunity for you to reach out and help single moms get the coverage they need and become their trusted source of sound insurance and financial advice. We have a wide range of resources for you to use to reach out now and into the future.

The content is only available to partners through their Life Happens Pro Account. If you would like to learn more about partnerships or have questions about your account, contact us at partnerships@lifehappens.org.

Use the Customizable Articles

The customizable articles can be used in internal newsletters, magazines, emails and more.

Get the Customizable Articles

Single Moms collection

Access all the content created to reach single moms to help them get the coverage they need. Resources include graphics, flyers, emails and more.

Single Moms collection Social caption document

Insurance Barometer Study

Get the study and statistics from the 2023 Insurance Barometer Study, that Life Happens conducts with LIMRA, to help drive your message home.

Get the study and content Link to the research page

Content Customization

Learn more about how you can customize and adapt content to meet your specific branding and compliance needs by emailing us. Pick the resources that work for your company and let Life Happens’ in-house team handle the rest for you.

Email us to customize content