Engaging the Black Community With Life Insurance
We are always looking for prospects that need — and want — our products and services. A new supplemental report that Life Happens conducted with LIMRA, Black Americans: Life Insurance Ownership and Attitudes helps us on that path.
The report shows that almost a third of Black Americans say they are looking for a financial professional to help them. And 38% said the COVID-19 pandemic has been a wake-up call about the need for life insurance, versus 31% for the general population.
Plus: 75% of Black Americans said they needed life insurance, but ownership sits at just 56%.
Life Happens has worked closely with its Diversity Advisory Group to tailor marketing resources that speak directly to the Black community and motivate them to seek out insurance professionals and get the life insurance coverage they need — or more of it.
NOTE: These resources can be CUSTOMIZED to meet your compliance, branding and marketing needs. If you have any questions or are having trouble accessing your account, reach out to Erik Svensson at esvensson@lifehappens.org.
Start with the Marketing Guide
Consider this your go-to as you explore the new content and plan your ongoing outreach to the Black community.
Black Americans: Life Insurance Ownership and Attitudes
This new report, a supplement to the 2021 Insurance Barometer Study, is a members-only benefit.
Myths and Misconceptions
Use these resources to get at the heart of what is stopping the Black community from getting life insurance or more of it.
Get the flyers Get the graphics
Dream On
Everyone wants to see themselves reflected in beautiful, powerful storytelling. Embed this video on your website and drive traffic to it or share the link.
Get the video View on YouTube
Social Media
Get our No. 1 most popular organic post on Instagram along with a new suite of graphics that help you continue your life insurance conversation on social media.
Get the graphics
Real Life Stories
These are true stories that show the power of life insurance in action.
Get the stories Submit your own story
Full Suite of Resources
Access all the content created to engage the Black community with life insurance. Resources include flyers, social-media graphics, videos and more.
View all content
Life Happens Logos
Life Happens has a new logo. It’s just the beginning of an overall refresh to our look this year. Download the new logo to use in your communications. Available in full color, black, and white, and in the following formats: JPEG, PNG and EPS.
Get the new Life Happens logo Learn more about our updated logo