Now in its 18th year, Life Happens created and coordinates the Life Insurance Awareness Month (LIAM) campaign each September to remind Americans about the importance of life insurance for their financial security. It’s a month when the industry comes together to share the message that getting life insurance is a simple and affordable way for consumers to protect the ones they love. 

This year, Life Happens is collaborating with singer, songwriter, producer and humanitarian Kelly Rowland for LIAM. By partnering with Life Happens as LIAM spokesperson, Kelly wants to help Americans get the life insurance coverage they need with this year’s theme: With life insurance, I’ve got you.

You would do anything to protect your family and ensure they have a bright future. But have you considered how your loved ones would continue on financially if you were no longer here?

Life insurance is a simple and affordable way to answer that question. It allows you to say to your loved ones, “I’ve got you” … and mean it.

Join us in sharing the importance of life insurance this month by using our 160+ new resources on Life Happens Pro. These include:

• Consumer and industry-facing videos, social-media graphics, flyers and more featuring LIAM Spokesperson Kelly Rowland 

• A brand-new video PSA, Dream On, which uses emotional storytelling to show how life insurance can help those you would leave behind if something happened to you

• “With life insurance, I’ve got you” themed content that is evergreen and can be used year-round

• Real Life Stories that share three families’ real experiences with life insurance

• A full month of social-media content in an easy-to-use calendar of suggested posts (don’t forget to use the #GetLifeInsurance and #LIAM21 hashtags!)

• Our webinar and free Marketing Guide for campaign planning tips

We also have a new collection of content, Diverse Voices, that speaks directly to the Black community about the importance of life insurance and can be used this September alongside all the campaign content.

Agent subscribers to Life Happens Pro can view the LIAM resources by clicking here.

If you access Life Happens Pro through your company’s Home Office Account, you can view the LIAM resources by clicking here.

We look forward to you joining us this month to share the importance of life insurance!