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Long-Term Care Insurance Awareness Month

November is Long-Term Care Insurance (LTCI) Awareness Month. While Life Happens does not oversee or coordinate this campaign, we think it’s important to support our members who work with this product. It’s a month when the industry comes together to share the message that getting long-term care insurance can cover the cost of care when you need it most.

The numbers underscore the need. The top financial concern for a quarter of Baby Boomers is paying for long-term care services if they can’t take care of themselves and more than a quarter of Millennials want to talk to an advisor about long-term care insurance, according to the 2021 Insurance Barometer Study that Life Happens and LIMRA conducted. However—and here’s the catch—only 18% of people own long-term care insurance. The market for LTC coverage will only continue to grow as the population of older consumers increases.

Part of our mission is to educate consumers about LTCI, so that’s why we created a range of LTCI content which includes: new social media graphics, Barometer Study graphics and a social-media calendar. Explore the content to find what’s right for your campaign.

Start with the Marketing Guide

Plan for a successful LTCI month by using this document with quick tips and planning ideas.

Get the Marketing Guide

If you have any questions or would like help customizing resources, send your request, company logos, brand guide and desired completion date to Erik Svensson at esvensson@lifehappens.org.

All Resources

View all the LTCI resources in one place here or scroll down for specific offerings.

View all resources

New LTCI 101 Video and Brochure

Short, direct and packed with the vital information people need to learn the basics about this important insurance.

Get the video Get the brochure

Insurance Barometer Study Graphics

Get new statistics from our 2021 Insurance Barometer Study that can help drive your message home.

View the graphics

Real Life Stories

These emotional and true stories show the importance of long-term care insurance.

Get the videos Get the flyers Get the graphics

Educational Flyers

These resources will help educate consumers about long-term care insurance.

Get the flyers