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November is

Long-Term Care
Insurance Awareness




November is Long-Term Care Insurance (LTCI) Awareness Month. While Life Happens does not oversee or coordinate this campaign, we think it’s important to support our partners who work with this product. It’s a month when the industry comes together to share the message that getting long-term care insurance can cover the cost of care when you need it most.

Part of our mission is to educate consumers about LTCI, so that’s why we created a range of LTCI content which includes: new social media graphics, animations, refreshed Real Life Stories and a social media calendar. Explore the content to find what’s right for your campaign.

Start with the Marketing Guide

Plan for a successful LTCI month by using this document with quick tips and planning ideas.

Get the Marketing Guide

To learn more about how you can customize content to meet your branding and compliance needs, contact Ric Pratte at partnerships@lifehappens.org.

Life Happens resources are only available to partners on Life Happens Pro. If you don't have an account or are having trouble logging in, contact us at partnerships@lifehappens.org.

Insurance Barometer Study

Get statistics from our 2022 Insurance Barometer Study that can help drive your message home.

Get the content

LTCI 101 Video and Brochure

Short, direct and packed with the vital information people need to learn the basics about this important insurance.

Get the video Get the brochure

Real Life Stories

These emotional and true stories show the importance of long-term care insurance.

Get the Stories

Full Suite of LTCI Content

Access all the LTCI content featuring social media graphics, videos, flyers, email templates, Real Life Stories and more.

Get all the LTCI content