Easy to understand, transparency, and—yes—ability to chat with a person … these are just a few of the things people are looking for when purchasing life insurance.

This info comes from the 2017 Insurance Barometer Study, which has become “the” industry study that tracks the financial perceptions, attitudes and behaviors of consumers, with an emphasis on life insurance.  Life Happens and LIMRA jointly conduct the study each year and it’s now in its seventh year.

Check out this infographic “Life Insurance: It May Just Be That Easy,” which highlights what people want when buying life insurance, plus, what consumers think about the current trend toward a simplified buying process.