Texas insurance agent Melinda Quiroz says agents must change their mindsets to properly approach social media marketing for their business.

“If you’re not on social media and you’re not taking advantage of all the platforms that are out there, then you’re losing in business,” says Quiroz during the latest episode of the Marketing Happens podcast.

We discuss how she changed her perspective on what type of social media content to post and why her strategy changed. 

Also during this episode, Quiroz describes how important it is that agents show their social following how they’re involved in their own community.

“We have to be open to change and be open to using what everybody is on,” Quiroz says. “You want to be a part of it. You want your brand to be part of it.”

She also shares some easy tips that agents can use to see results fast, as well as her future plans on social, including video and continuing her Instagram marketing.

If you do not use a regular podcast player like the free podcast app found on the iPhone, you can listen to the episodes via a web browser at this link.