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Insure Your Love

Life Happens created and coordinates the Insure Your Love campaign because the basic motivation behind the purchase of life insurance is love. People want to protect their loved ones, and one of the best ways to do that financially is with life insurance.

This year's theme is "This Is Love" Producers can reach out to clients and prospects with this simple message, letting them know that gestures—large and small—all constitute love, including the purchase of life insurance. To help you do that, we've created a suite of resources below.

And to help you get started we've put together a video with some tips for how to leverage the resoureces.

View Marketing Tips Video

Choose what works, and let Life Happens and the platform help you customize the resources to meet your branding and compliance needs. Reach out to Chris Hill at chill@lifehappens.org with any questions.

New Resources

Our new survey "What Do Romantic Partners Want?" shows that people find being financially fit super important when looking for a partner. Check out the new resources about romance and finance.

See the new resources


From lighthearted to impactful Real Life Stories, choose the right tone and length for your outlet.

See the videos

Social-Media Graphics

Stats, inspiration, life hints, and more are ready to use on Facebook, Twitter, LinkedIn and Instagram.

See the graphics

Social Media Calendar

The popular PDF of prewritten posts is set to use as-is, or take what you need and modify.

See the calendar

Customizable Articles

Download the customizable articles to get the word out to home-office employees and producers about the campaign, and then easily modify to add what you company is doing.

Download the articles


These can be used digitally as email attachments, printed out, or modified to use in other outreach and collateral.

See the flyers


Download the logo to use in all your Insure Your Love communications. Available in full color, black, and white, and in the following formats: JPEG, PNG, and EPS.