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Insure Your Love 2020

Above: Life Happens President & CEO, Faisa Stafford, invites you to join us for #InsureYourLove month and take advantage of the new resources available at lifehappenspro.org.

Life Happens created and coordinates the Insure Your Love campaign because the basic motivation behind the purchase of life insurance is love. People want to protect their loved ones, and one of the best ways to do that financially is with life insurance.

This year’s theme is “A Promise Kept.” It’s based on the success of the new video “A Promise Kept.” We challenge you to keep a dry eye when you watch it: www.lifehappens.org/APromiseKept.

The message of the theme is straightforward:

Life’s milestone moments usually require a promise—to love, cherish, guard and protect.

And an important part of keeping those promises is making sure your loved ones would be OK financially if something were to happen to you. That’s why there’s life insurance.

Keep your promise, and insure your love.

And to help you get started, here is a document with 6 quick tips.

Download Marketing Tips Document

Choose what works, and let Life Happens and the platform help you customize the resources to meet your branding and compliance needs. Reach out to Christi Duncan at cduncan@lifehappens.org with any questions.

The New American Milestones Graphics

New graphics from our latest study – which surveyed 2,000 Americans of all ages – uncovered the realities of today’s modern milestone, and the motivations behind the new modern life path.

View the new graphics

New Resources

Access all the new resources, including videos, flyers, social media graphics and more.

View all the resources

New Real Life Stories

These emotional and true stories show why life insurance is a loving gift.

View the Real Life Stories


From lighthearted to impactful Real Life Stories, choose the right tone and length for your outlet.

View the videos

Social-Media Graphics

Stats, inspiration, life hints, and more are ready to use on Facebook, Twitter, LinkedIn and Instagram.

View the graphics

Social-Media Calendar

The popular PDF of prewritten posts is set to use as-is, or take what you need and modify.

Download the calendar


These can be used digitally as email attachments, printed out, or modified to use in other outreach and collateral.

View the flyers


These can be printed out and mailed, or modified to use in other outreach and collateral.

View the postcards

Email Templates

Upload these email templates into your email marketing platform as-is or customize to fit your needs.

View the emails

Additional Themes

Choose the best theme that works for you. They are evergreen and can be used anytime.

Life is for Living This is Love Life Happens in a Heartbeat Protect the Ones You Love

Insure Your Love Logos

Download the logo to use in all your Insure Your Love communications. Available in full color, black, and white, and in the following formats: JPEG, PNG, and EPS.

Download the logos