Disability Insurance Awareness Month,
created and coordinated by Life Happens.
Life Happens created and coordinates the Disability Insurance Awareness Month (DIAM) campaign every May because disability insurance is arguably the most misunderstood of all major insurances.
It’s a month when the industry comes together to do something about the enormous gap that exists between Americans’ need for disability insurance and the actual coverage they have.
This year’s theme for the campaign is:
Rethink disabilities. Rethink disability insurance.
You may not have disability insurance because you think a disability will never happen to you. But defining disabilities might encompass more than you think. Simply put - you can’t tell if someone has a disability by looking at them. Invisible disabilities or chronic illnesses can take away your ability to earn a living just as easily as a visible impairment. Chances are, if you live long enough, you will most likely experience a disability in your lifetime. That’s why disability insurance is so important. It provides a portion of your income if you’re unable to work. In fact, you can also call it income insurance.
Rethink disabilities, and rethink disability insurance. Get insurance for your income today.
Life Happens resources are only available to member companies through their Life Happens Pro Home Office Account. If you don't have an account or are having trouble logging in, contact us at firstname.lastname@example.org. If you’d like to customize content, contact Erik Svensson at email@example.com.
Watch the DIAM 2022 Webinar
Get a head start on planning for May's campaign by watching the DIAM Webinar. We share an overview of all the new content and offer tips for making the most of these 90+ marketing assets.
Start with the Marketing Guide
Plan for a successful DIAM by using this document with quick tips and campaign planning tips.Get the Marketing Guide
Real Life Stories
These emotional stories show why disability insurance is key when an illness or injury keeps a breadwinner out of work.Get the stories
Download the logo to use in all your DIAM communications. Available in full color, black, and white, and in the following formats: JPEG, PNG, and EPS.Download the logos