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May is

Disability Insurance Awareness Month,

created and coordinated by Life Happens.



Life Happens created and coordinates the Disability Insurance Awareness Month (DIAM) campaign every May because disability insurance is arguably the most misunderstood of all major insurances. But, it doesn’t have to be.

It’s a month when the industry comes together to do something about the enormous gap that exists between Americans’ need for disability insurance and the actual coverage they have.

This year’s theme for the campaign is…

Disability Insurance: For Anyone Who Works

Do you have a job and depend on your paycheck? Then you probably need disability insurance.

The truth is, disability insurance is for anyone who works.

It’s really as simple as that. Whether you’re a salaried or hourly employee, freelancer or business owner, you rely on your income. Think of disability insurance as protection for your ability to earn a living. Get insurance for your income today.


Start with the Marketing Guide & Customizable Articles

Plan for a successful Disability Insurance Awareness Month by using this document with quick tips and campaign planning ideas and articles that can be used in internal newsletters, magazines, emails and memos to the field, etc.

Get the Marketing GuideGet the Customizable Articles

To learn more about how you can customize content to meet your branding and compliance needs, contact Ric Pratte at rpratte@lifehappens.org.

Life Happens resources are only available to member companies through their Life Happens Pro Account. If you don't have an account or are having trouble logging in, contact us at partnerships@lifehappens.org.

Watch the DIAM 2023 Webinar

Get a head start on planning for May's campaign by watching the DIAM Webinar for partner companies. We share an overview of all the new content and offer tips for making the most of these resources.

Watch Now

Disability Insurance: For Anyone Who Works Theme

The evergreen theme focuses on the message that getting disability insurance is for anyone who works.

Get all the themed content

New: A Decade Later with Mike Sizemore

Get his story Link to his story page Share a Moment video

Social Media

The social media calendar is our most popular resource and includes graphics, videos and captions ready to use on Facebook, Instagram, Twitter and LinkedIn. Use #GetDisabilityInsurance in all your social media captions.

Get the DIAM calendar Get the graphics Get the animations Get the cover photos Get the Spanish content Disability Insurance 101 video

Flyers and Email Templates

These educational flyers can be used digitally as email attachments, printed out or modified to use in other outreach and collateral, and the email template can be uploaded into your email marketing platform as-is or customized to fit your needs.

Get the flyers Get the emails

Real Life Stories

These emotional stories show why disability insurance is key when an illness or injury keeps someone out of work.

Get the stories

Small Business Collection

National Small Business Week is April 30 to May 6. Take this opportunity to speak directly to this audience about the importance of life and disability insurance. This content is evergreen and can be used in your content plan alongside all the DIAM resources.

Get the content

Full Suite of DIAM Content

Access all the DIAM content featuring the evergreen theme, Real Life Stories, videos, flyers, social media graphics, email templates and more.

Get all the content

Disability Insurance Awareness Month Logos

Download the campaign logo to use in all your Disability Insurance Awareness Month communications. Available in full color, black, and white, and in the following formats: JPEG, PNG and AI.

Download the logos